55 + PR
BPR is one of the very few stand alone PR agencies with a dedicated team targeting the ‘the silver surfer’ market to offer a cost effective 55 + PR service for clients. As a result we have unrivalled knowledge of this specialist sector and the mainstream media read by these consumers. We know what gets their interest! We used celebrity and non-celebrity testimonials for the launch of the latest hearing aid from Widex of Denmark.
We recently launched the first made for iPhone hearing (from Danish manufacturer GN Resound) combining a strong news story, testimonials and an event at the Apple Store in Regents Street.